What We do
From trainings to strategy to implementation, we’re here to help your organizing program evolve to meet the moment.
“The contrast between this script and the last one is just crazy – you really deserve your flowers.”
– Diana Olivera Ibarra, Milwaukee Dems Latino Community Organizer
Why We do it
Our Mission is to establish Deep Canvassing as the industry standard for long-term political and community organizing.
“I’m sold. I believe in Deep Canvassing. You should go national.”
– Karin Asensio, Colorado Democratic Party Staff
How it works
Deep Canvassing neutralizes bias in six science-backed steps:
“I’ve been organizing in unions for most of my life… I’ve been through a lot of trainings, and I really liked your training, it makes a lot of sense to me. You’ve made a believer out of me, which is not easy to do.”
– Steve Matthews, Union Organizer
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Step 1: Initial Rating
Create connections and capture data early in the conversation.
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Step 2: Story Share
Dig deeper into personal stories and connect on shared values.
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Step 3: Processing Dissonance
Empower community members to step beyond their biases.
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Step 4: Make The Case
Show where bias might be creating actions that aren’t values-aligned — and propose solutions.
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Step 5: Final Rating
Revisit the initial rating and measure persuasion in real-time.
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Step 6: Call To Action
Provide immediate ladders of engagement with proven growth in volunteer retention.
What it does
Putting the Science in Political Science.
☛ 64% Republican Respondents Persuaded
☛ 6x Increase in Volunteer Recruitment
☛ 13x Increase in Texting Response Rates
☛ Lasts 100x longer in the memory than traditional canvassing
Testimonials
Our Partners Say
The best investment I’ll make this cycle.
Jennifer Hilsbos
Pinal County AZ Democratic Party Chair
Deep Canvassing has given my volunteers a new sense of purpose for grassroots organizing and campaigning!
Joz Sida
Candidate for Mayor of Fontana, CA