About Us
Meet Our Founder
Marcos Descalzi is the Founder of
We Believe in Deep Canvassing.
An organizer of 10 years, they are fully aware of the power of Deep Canvassing and what it means for these crucial historical crossroads – that’s why Marcos has been traveling across the country, getting this undeniable methodology to as many organizers as possible.
At the end of the day, Deep Canvassing is powerful because people are worth believing in and Marcos believes in people.
What is Deep Canvassing?
We Believe in Deep Canvassing is possible because of generations of research and time by the organizers who came before us.
Watch Deep Canvassing Founder Dave Fleischer explain how Deep Canvassing was created as a way to neutralize bias after Calfornia’s passage of the Proposition 8 same-sex marriage ban.
How It Works: The Deep Canvassing Formula
1
Step 1: Initial Rating
Introduce yourself, hook your audience with a thoughtful and open-ended question, and have them answer that question on a scale from 0-10.
2
Step 2: Story Share
Dig deeper into this community member’s story and what informs their opinions, relating it to your own story and identifying the values you have in common.
3
Step 3: Process Dissonance
The crux of it all – ask them a question that gives them the space to recognize how their actions are not leading to the results they actually want.
4
Step 4: Making the Case
Share why you’re excited to be here today! And point out, since it seems like you have these values in common, perhaps your position is something that would resonate with them as well.
5
Step 5: Final Rating
Ask them the same question, but give them the space to articulate what changed for them.
6
Step 6: Call To Action
You ask them to commit to an action that feels like a chance to enjoy and embrace their new relationship to their values.
